Focus Week ULT Lab Amsterdam: from idea to impact in the heart of Amsterdam North

The highlight?

Last week, the Urban Leisure & Tourism Lab Amsterdam was fully dedicated to experimenting, making and connecting. During the Focus Week, our students worked intensively on concepts that contribute to a liveable, inclusive and future-proof Amsterdam North.

From inspiring expert sessions in the Modestraat to hands-on prototyping with cardboard, ideas were made tangible and immediately tested in real-life contexts.

The Prototype Fair at the HEMA-plein.
Here, students engaged with residents, entrepreneurs and visitors of Buikslotermeerplein — the beating heart of the neighbourhood. Concepts were not only presented, but refined through real feedback from the community.

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What this week shows:
👉 Learning doesn’t only happen in the classroom, but in the city itself
👉 Students work on real challenges, with real people
👉 Small interventions can create meaningful impact

As a city lab, we collaborate with residents, partners and students to shape the future of the city. Not by working on the neighbourhood, but with it — through co-creation and shared ownership.

🎥 Curious to see what this looks like? Watch the aftermovie and experience the energy of the week.

Interested in collaborating with the lab or contributing to projects in Amsterdam North? Feel free to get in touch.