{"id":4947,"date":"2025-12-05T11:55:16","date_gmt":"2025-12-05T11:55:16","guid":{"rendered":"https:\/\/www.tourismlabamsterdam.nl\/urban-leisure-tourism-lab-amsterdam\/"},"modified":"2026-04-24T09:08:46","modified_gmt":"2026-04-24T09:08:46","slug":"urban-leisure-tourism-lab-amsterdam","status":"publish","type":"page","link":"https:\/\/www.ultlabamsterdam.nl\/en\/","title":{"rendered":"Urban Leisure &amp; Tourism Lab Amsterdam"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1764937495540{margin-bottom: -60px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1764937476771{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"small\">The Urban Leisure &amp; Tourism Lab Amsterdam is an urban living lab. Together with residents, organisations and students, we explore how tourism and leisure can make a positive contribution to the city.<\/p>\n<p>[\/vc_column_text]    <div class=\"wpb_content_element grid-block homepage-posts\">\n            <div class=\"grid-container grid-0\">\n                                        <div class=\"grid-item\">    \n                            <article class=\"post-5434 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n                                <a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/2026\/04\/24\/focusweek-ult-lab-amsterdam-van-idee-naar-impact-in-het-hart-van-amsterdam-noord\/\" class=\"clickwrap\" title=\"Read Focus Week ULT Lab Amsterdam: from idea to impact in the heart of Amsterdam North\">\n                            <span class=\"handcraft-surtitle\">\n                                                            <\/span>\n                                <span class=\"handcraft-content\">        \n                                                                        \n                                                                                    <span class=\"thumb\">\n                                                <span class=\"handcraft-img-wrap\" ><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-24-om-10.01.00.png\" srcset=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-24-om-10.01.00.png 997w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-24-om-10.01.00-300x169.png 300w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-24-om-10.01.00-768x432.png 768w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-24-om-10.01.00-804x452.png 804w\" sizes=\"(max-width: 997px) 100vw, 997px\" alt=\"Focus Week ULT Lab Amsterdam: from idea to impact in the heart of Amsterdam North\" class=\"\" \/><\/span>                                            <\/span>\n                                                                \n                                <span class=\"handcraft-text\">        \n                                    <h2>Focus Week ULT Lab Amsterdam: from idea to impact in the heart of Amsterdam North<\/h2>            \n                                        <p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] The highlight? Last week, the Urban Leisure &amp; Tourism Lab Amsterdam was fully dedicated to experimenting, making and connecting. During the Focus Week, our students worked intensively on concepts that contribute to a...<\/p>                                <\/span>\n                            <\/span>\n                                <\/a>\n                            <\/article>\n                        <\/div>\n                                                <div class=\"grid-item\">    \n                            <article class=\"post-5321 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n                                <a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/2026\/04\/21\/new-location-ult-lab-poppo-amsterdam-north\/\" class=\"clickwrap\" title=\"Read New location ULT Lab: PoPPo Amsterdam North\">\n                            <span class=\"handcraft-surtitle\">\n                                                            <\/span>\n                                <span class=\"handcraft-content\">        \n                                                                        \n                                                                                    <span class=\"thumb\">\n                                                <span class=\"handcraft-img-wrap\" ><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/POPPO2.png\"  sizes=\"(max-width: 270px) 100vw, 270px\" alt=\"New location ULT Lab: PoPPo Amsterdam North\" class=\"\" \/><\/span>                                            <\/span>\n                                                                \n                                <span class=\"handcraft-text\">        \n                                    <h2>New location ULT Lab: PoPPo Amsterdam North<\/h2>            \n                                        <p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] New location ULT Lab: PoPPo Amsterdam North The Urban Leisure &amp; Tourism Lab has moved to PoPPo \u2013 the department store of the future in the heart of Amsterdam North, at Buikslotermeerplein 82....<\/p>                                <\/span>\n                            <\/span>\n                                <\/a>\n                            <\/article>\n                        <\/div>\n                                                <div class=\"grid-item\">    \n                            <article class=\"post-5255 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n                                <a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/2026\/04\/21\/embodied-ecosystem-mapping-and-voicing\/\" class=\"clickwrap\" title=\"Read Embodied Ecosystem Mapping and Voicing\">\n                            <span class=\"handcraft-surtitle\">\n                                                            <\/span>\n                                <span class=\"handcraft-content\">        \n                                                                        \n                                                                                    <span class=\"thumb\">\n                                                <span class=\"handcraft-img-wrap\" ><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-20-om-16.39.13-1055x593.png\" srcset=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-20-om-16.39.13-1055x593.png 1055w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-20-om-16.39.13-300x168.png 300w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-20-om-16.39.13-768x431.png 768w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-20-om-16.39.13-1142x642.png 1142w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-20-om-16.39.13-804x451.png 804w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-20-om-16.39.13-1212x681.png 1212w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" alt=\"Embodied Ecosystem Mapping and Voicing\" class=\"\" \/><\/span>                                            <\/span>\n                                                                \n                                <span class=\"handcraft-text\">        \n                                    <h2>Embodied Ecosystem Mapping and Voicing<\/h2>            \n                                        <p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]At the Urban Leisure &amp; Tourism Lab Amsterdam we wanted to incorporate systems thinking and systemic design into our learning journey. Not only toward our students, but also for us as a lab team...<\/p>                                <\/span>\n                            <\/span>\n                                <\/a>\n                            <\/article>\n                        <\/div>\n                                    <\/div><\/div>\n    <div class=\"wpb_content_element slider\"><ul class=\"handcraft-slider responsive\"><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-home-2424x892px1-1212x446.jpg\" sizes=\"(max-width: 1212px) 100vw, 1212px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><\/ul><\/div><div class=\"wpb_content_element cta-block handcraft-appear white-bg\" data-appear-top-offset=\"-300\"><div class=\"inner\"><h2 class=\"like-h1\">About us<\/h2><div class=\"handcraft-content\"><p>Welcome to the Urban Leisure &amp; Tourism Lab! We are located in Amsterdam-North, where we perform small-scale testing to determine what might be feasible on a much larger scale. Our research and education projects are all about connecting people with their living environment and with each other.<\/p>\n<\/div><p class=\"btn-alt\"><a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/about-us\/\" target=\"\" rel=\"\" title=\"More about us\">More about us<\/a><\/p><\/div><\/div><div class=\"wpb_content_element video-grid grid-block\"><div class=\"grid-container grid-0\"><div class=\"grid-item\"><span class=\"no-click\"><div class=\"handcraft-content\"><div class=\"embed\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zhs8Hrn0m4w?si=ucZbXoXh44hQE3wJ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><div class=\"handcraft-text\"><strong>Wicked Problems<\/strong> <p>Tourism often leads to nuisance, but it also offers opportunities. How can you make cities attractive to visitors? And at the same time keep them liveable?<\/p>\n<\/div><\/div><\/span><\/div><div class=\"grid-item\"><span class=\"no-click\"><div class=\"handcraft-content\"><div class=\"embed\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8uxujkI5Sg4?si=jADWbbhcspSgSClh\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><div class=\"handcraft-text\"><strong>100days@thelab<\/strong> <p>100 days in the Urban Leisure &amp; Tourism Lab Amsterdam is 1 rollercoaster of great experiences.<\/p>\n<\/div><\/div><\/span><\/div><div class=\"grid-item\"><span class=\"no-click\"><div class=\"handcraft-content\"><div class=\"embed\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ulF3mZkPGNE?si=ynEihs2sBDcnJ3qv\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><div class=\"handcraft-text\"><strong>Living Lab<\/strong> <p>A glimpse of what we do at the living labs: a place where education, research and practice come together.<\/p>\n<\/div><\/div><\/span><\/div><\/div><\/div><div class=\"wpb_content_element counters\"><div class=\"inner\"><div class=\"handcraft-counters\"><div class=\"handcraft-counter\"><span class=\"value \" data-appear-top-offset=\"100\">21<\/span><span class=\"description\">Within 24 years time Amsterdam gained 154.660 inhabtitants: From718.119 to 872.779 in 2020. This is an incline of about 21 percent! On the 1st of January 2020 'Amsterdam Noord' counted 99.238 inhabitants.<\/span><\/div><div class=\"handcraft-counter\"><span class=\"value \" data-appear-top-offset=\"100\">2030<\/span><span class=\"description\">The number of international tourists in the Netherlands is expected to increase by 50 percent until 2030. This demands a new approach, in the common interest of visitors, businesses and residents.<\/span><\/div><div class=\"handcraft-counter\"><span class=\"value \" data-appear-top-offset=\"100\">7<\/span><span class=\"description\">The municipality of Amsterdam is divided into 7 districts: West, Nieuw-West, West, Centrum, Zuid, Oost, Zuidoost and Noord, 481 neighborhoods and 99 quarters (wijken). Amsterdam-Noord is the biggest district.<\/span><\/div><div class=\"handcraft-counter\"><span class=\"value \" data-appear-top-offset=\"100\">2020<\/span><span class=\"description\">The number of overnight stays at hotels has fallen significantly as a consequence of the corona crisis. In comparison with November 2019 a decrease of 66,2 percent was detected in the same period in 2020.<\/span><\/div><\/div><\/div><\/div><div class=\"wpb_content_element slider\"><ul class=\"handcraft-slider responsive\"><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-home-2424x892px2-1212x446.jpg\" sizes=\"(max-width: 1212px) 100vw, 1212px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><\/ul><\/div><div class=\"wpb_content_element cta-block handcraft-appear white-bg stripes\" data-appear-top-offset=\"-300\"><div class=\"inner\"><h2 class=\"like-h1\">Projects<\/h2><div class=\"handcraft-content\"><p>Our research results and projects show how the tourism and leisure industry can become a solution for complex issues within the city. The results are interesting for everyone who is involved or interested in the tourism and leisure industry of a city.<\/p>\n<\/div><p class=\"btn-alt\"><a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/projects\/\" target=\"\" rel=\"\" title=\"Checkout all projects\">Checkout all projects<\/a><\/p><\/div><\/div><div class=\"wpb_content_element grid-block\"><div class=\"grid-container grid-0\"><div class=\"grid-item\"><article class=\"post-3459 hc-project type-hc-project status-publish has-post-thumbnail hentry\"><a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/projects\/home-in-changing-north\/\" class=\"clickwrap\" title=\"Read Challenge At home in a changing North: stories and tours as bridge builders\u00a0\"><span class=\"handcraft-surtitle\"> Lab education 2023-2024<\/span><span class=\"handcraft-content\"><span class=\"thumb\"><span class=\"handcraft-img-wrap\" ><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2024\/01\/maquette-1-1055x593.jpg\" srcset=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2024\/01\/maquette-1-1055x593.jpg 1055w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2024\/01\/maquette-1-1142x642.jpg 1142w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" alt=\"Embodied Ecosystem Mapping and Voicing\" class=\"\" \/><\/span><\/span><span class=\"handcraft-text\"><div class=\"inner\"><h2>Challenge At home in a changing North: stories and tours as bridge builders\u00a0<\/h2> <p>[vc_row][vc_column][vc_column_text] At home in a changing North &#8211; \u00a0stories and tours as bridge builders\u00a0 This semester, together with network partners and members of the local community, our students (lab learners) will work on the issue...<\/p><\/div><\/span><\/span><\/a><\/article><\/div><div class=\"grid-item\"><article class=\"post-3147 hc-project type-hc-project status-publish has-post-thumbnail hentry\"><a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/projects\/buikslotermeerplein-network\/\" class=\"clickwrap\" title=\"Read Various partners with warm heart for Buikslotermeerplein come together\"><span class=\"handcraft-surtitle\">BSMP network<\/span><span class=\"handcraft-content\"><span class=\"thumb\"><span class=\"handcraft-img-wrap\" ><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2023\/11\/IMG-20231129-WA0001-1055x593.jpg\" srcset=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2023\/11\/IMG-20231129-WA0001-1055x593.jpg 1055w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2023\/11\/IMG-20231129-WA0001-1142x642.jpg 1142w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" alt=\"Embodied Ecosystem Mapping and Voicing\" class=\"\" \/><\/span><\/span><span class=\"handcraft-text\"><div class=\"inner\"><h2>Various partners with warm heart for Buikslotermeerplein come together<\/h2> <p>[vc_row][vc_column][vc_column_text] The BSMP Network (Buikslotermeen) was launched at the beginning of 2023 at the initiative of the Urban Leisure &amp; Tourism Lab Amsterdam. A network meeting takes place four times a year, always at a...<\/p><\/div><\/span><\/span><\/a><\/article><\/div><div class=\"grid-item\"><article class=\"post-2676 hc-project type-hc-project status-publish has-post-thumbnail hentry\"><a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/projects\/challenge-adventure-in-the-low-lands\/\" class=\"clickwrap\" title=\"Read Lab education 2023-2024: Challenge Adventure in the Low Lands\"><span class=\"handcraft-surtitle\">Lab education 2023-2024: challenge Adventure in the Low Lands<\/span><span class=\"handcraft-content\"><span class=\"thumb\"><span class=\"handcraft-img-wrap\" ><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-labaducation-16x94-1-1055x593.jpg\" srcset=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-labaducation-16x94-1-1055x593.jpg 1055w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-labaducation-16x94-1-300x169.jpg 300w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-labaducation-16x94-1-1024x576.jpg 1024w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-labaducation-16x94-1-768x432.jpg 768w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-labaducation-16x94-1-1536x864.jpg 1536w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-labaducation-16x94-1-1142x642.jpg 1142w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-labaducation-16x94-1-804x452.jpg 804w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-labaducation-16x94-1-1212x681.jpg 1212w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-labaducation-16x94-1.jpg 1920w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" alt=\"Embodied Ecosystem Mapping and Voicing\" class=\"\" \/><\/span><\/span><span class=\"handcraft-text\"><div class=\"inner\"><h2>Lab education 2023-2024: Challenge Adventure in the Low Lands<\/h2> <p>[vc_row][vc_column][vc_column_text] Challenge What kind of company outing would organisations like in order to explore the hinterland of North? How could can they use this in order to make a positive impact to the area? Concept...<\/p><\/div><\/span><\/span><\/a><\/article><\/div><\/div><\/div><div class=\"wpb_content_element cta-block handcraft-appear primary-bg\" data-appear-top-offset=\"-300\"><div class=\"inner\"><h2 class=\"like-h1\">Publications<\/h2><div class=\"handcraft-content\"><p>Our collection of publications from the Urban Leisure &amp; Tourism Lab Amsterdam and our broader learning network in the field of urban tourism and leisure. Here we share insights, research and innovative concepts that contribute to the sustainable and inclusive development of the city.<\/p>\n<\/div><p class=\"btn-alt\"><a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/publications\/\" target=\"\" rel=\"\" title=\"Checkout our publications\">Checkout our publications<\/a><\/p><\/div><\/div><div class=\"wpb_content_element cta-block handcraft-appear white-bg braces\" data-appear-top-offset=\"-300\"><div class=\"inner\"><h2 class=\"like-h1\">Collaboration<\/h2><div class=\"handcraft-content\"><p>At the Urban Leisure &amp; Tourism Lab Amsterdam we work closely with organisations within the city life such as the municipality, businesses as well as sectors such as health, education, sport and culture. Will you join us? Find out who works for the lab.<\/p>\n<\/div><p class=\"btn-alt\"><a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/network\/\" target=\"\" rel=\"\" title=\"More about our network\">More about our network<\/a><\/p><\/div><\/div><div class=\"wpb_content_element grid-block\"><div class=\"grid-container grid-3\"><div class=\"grid-item\"><article class=\"post-673 handcraft-member type-handcraft-member status-publish has-post-thumbnail hentry\"><a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/network\/roos-gerritsma\/\" class=\"clickwrap\" title=\"Read Roos Gerritsma\"><span class=\"handcraft-surtitle\"><\/span><span class=\"handcraft-content\"><span class=\"thumb\"><span class=\"handcraft-img-wrap\" ><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2021\/02\/roos-gerritsma_400-px-184x184.jpg\" srcset=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2021\/02\/roos-gerritsma_400-px-184x184.jpg 184w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2021\/02\/roos-gerritsma_400-px-150x150.jpg 150w\" sizes=\"(max-width: 184px) 100vw, 184px\" alt=\"Embodied Ecosystem Mapping and Voicing\" class=\"\" \/><\/span><\/span><span class=\"handcraft-text\"><div class=\"inner\"><h2>Roos Gerritsma<\/h2>. <p class=\"handcraft-role\">Lab lead<\/span>:  <p>As the founder of the Urban Leisure &amp; Tourism Lab, urban sociologist and associate professor Roos Gerritsma was there at the start of the lab in 2015.<\/p><\/div><\/span><\/span><\/a><\/article><\/div><div class=\"grid-item\"><article class=\"post-1303 handcraft-member type-handcraft-member status-publish has-post-thumbnail hentry\"><a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/network\/zac-woolfitt\/\" class=\"clickwrap\" title=\"Read Zac Woolfitt\"><span class=\"handcraft-surtitle\"><\/span><span class=\"handcraft-content\"><span class=\"thumb\"><span class=\"handcraft-img-wrap\" ><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2023\/03\/Zac-Woolfitt-ZW-184x184.jpg\" srcset=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2023\/03\/Zac-Woolfitt-ZW-184x184.jpg 184w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2023\/03\/Zac-Woolfitt-ZW-150x150.jpg 150w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2023\/03\/Zac-Woolfitt-ZW.jpg 240w\" sizes=\"(max-width: 184px) 100vw, 184px\" alt=\"Embodied Ecosystem Mapping and Voicing\" class=\"\" \/><\/span><\/span><span class=\"handcraft-text\"><div class=\"inner\"><h2>Zac Woolfitt<\/h2>. <p class=\"handcraft-role\">Learning director and learning coach<\/span>:  <p>[vc_row][vc_column][vc_column_text]According to colleagues, Zac is a &#8216;mega expert in flipping the classroom&#8217;. He is always open to all kinds of new ways of learning and his passion consists of researching this &#8216;teaching &amp; learning landscape&#8217;...<\/p><\/div><\/span><\/span><\/a><\/article><\/div><div class=\"grid-item\"><article class=\"post-3693 handcraft-member type-handcraft-member status-publish has-post-thumbnail hentry\"><a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/network\/ellen-bulthuis\/\" class=\"clickwrap\" title=\"Read Ellen Bulthuis\"><span class=\"handcraft-surtitle\"><\/span><span class=\"handcraft-content\"><span class=\"thumb\"><span class=\"handcraft-img-wrap\" ><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2024\/05\/IMG_20240131_083639-1-184x184.jpg\" srcset=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2024\/05\/IMG_20240131_083639-1-184x184.jpg 184w, https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2024\/05\/IMG_20240131_083639-1-150x150.jpg 150w\" sizes=\"(max-width: 184px) 100vw, 184px\" alt=\"Embodied Ecosystem Mapping and Voicing\" class=\"\" \/><\/span><\/span><span class=\"handcraft-text\"><div class=\"inner\"><h2>Ellen Bulthuis<\/h2>. <p class=\"handcraft-role\">researcher<\/span>:  <p>[vc_row][vc_column][vc_column_text]Works at Inholland University of Applied Sciences as a lecturer in the Tourism Management program since 2019. Before that, she worked for many years as a product manager at adventure tour operators. 1. What focal...<\/p><\/div><\/span><\/span><\/a><\/article><\/div><\/div><\/div><div class=\"wpb_content_element cta-block handcraft-appear grey-bg-2\" data-appear-top-offset=\"-300\"><div class=\"inner\"><h2 class=\"like-h1\">Join us<\/h2><div class=\"handcraft-content\"><p>Do you have a matter that you would like to investigate with us? Or do you think your organisation could contribute to one of our projects? Would you like to promote an area? Or would you like to organize something that attracts visitors and is relevant for the neighborhood?<\/p>\n<\/div><p class=\"btn-alt\"><a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/contact-us\/\" target=\"\" rel=\"\" title=\"Get in contact with us\">Get in contact with us<\/a><\/p><\/div><\/div><div class=\"wpb_content_element slider\"><ul class=\"handcraft-slider responsive\"><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2025\/12\/Website-images-home-2424x892px3-1212x446.jpg\" sizes=\"(max-width: 1212px) 100vw, 1212px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><\/ul><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1764937495540{margin-bottom: -60px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1764937476771{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;&#8221;] The Urban Leisure &amp; Tourism Lab Amsterdam is an urban living lab. Together with residents, organisations and students, we explore how tourism and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-home.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-4947","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Urban Leisure &amp; Tourism Lab Amsterdam - Urban Leisure &amp; Tourism Lab Amsterdam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ultlabamsterdam.nl\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Urban Leisure &amp; Tourism Lab Amsterdam - Urban Leisure &amp; Tourism Lab Amsterdam\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1764937495540{margin-bottom: -60px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1764937476771{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;&#8221;] The Urban Leisure &amp; Tourism Lab Amsterdam is an urban living lab. 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