{"id":5434,"date":"2026-04-24T08:41:33","date_gmt":"2026-04-24T08:41:33","guid":{"rendered":"https:\/\/www.ultlabamsterdam.nl\/2026\/04\/24\/focusweek-ult-lab-amsterdam-van-idee-naar-impact-in-het-hart-van-amsterdam-noord\/"},"modified":"2026-04-24T09:02:19","modified_gmt":"2026-04-24T09:02:19","slug":"focusweek-ult-lab-amsterdam-van-idee-naar-impact-in-het-hart-van-amsterdam-noord","status":"publish","type":"post","link":"https:\/\/www.ultlabamsterdam.nl\/en\/2026\/04\/24\/focusweek-ult-lab-amsterdam-van-idee-naar-impact-in-het-hart-van-amsterdam-noord\/","title":{"rendered":"Focus Week ULT Lab Amsterdam: from idea to impact in the heart of Amsterdam North"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"109\" data-end=\"194\"><strong data-start=\"109\" data-end=\"194\">The highlight? <\/strong><\/p>\n<p data-start=\"196\" data-end=\"451\">Last week, the <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Urban Leisure &amp; Tourism Lab Amsterdam<\/span><\/span> was fully dedicated to experimenting, making and connecting. During the Focus Week, our students worked intensively on concepts that contribute to a liveable, inclusive and future-proof Amsterdam North.<\/p>\n<p data-start=\"453\" data-end=\"612\">From inspiring expert sessions in the Modestraat to hands-on prototyping with cardboard, ideas were made tangible and immediately tested in real-life contexts.<\/p>\n<p data-start=\"614\" data-end=\"918\"><strong data-start=\"614\" data-end=\"697\">The Prototype Fair at the <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HEMA-plein<\/span><\/span>.<\/strong><br data-start=\"697\" data-end=\"700\" \/>Here, students engaged with residents, entrepreneurs and visitors of Buikslotermeerplein \u2014 the beating heart of the neighbourhood. Concepts were not only presented, but refined through real feedback from the community.<\/p>\n<p>.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute;left: -67px;top: 0px\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text]<div class=\"wpb_content_element slider\"><ul class=\"handcraft-slider responsive slick\"><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/029F789B-7334-43DC-BFB2-6023F6CA3073_1_105_c-768x446.jpeg\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/E9FE79CA-236A-4B1A-B500-752758E40E55_1_105_c-768x446.jpeg\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" class=\"desktop\" 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class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/91B9055C-CB74-4372-A44F-118997EBAAC7_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/9F1DBE24-15A8-4450-82A7-08AD622E571A_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/2357F64F-0DBE-47D8-A913-6247F5CFBB69_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/39AD33DD-B193-4A34-8232-D8F1C8AABA34_1_105_c-768x446.jpeg\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/5F2A2D79-7650-4947-B7E8-C06B192146E6_1_105_c-768x446.jpeg\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/DD9D8CFF-09BB-4B04-9AFD-8DF50FB1B688_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/49B6DCA1-E419-4BB3-A80E-A48E078C705F_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/F43BA987-096D-46A2-8951-D4B603993010_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/3EAF1A6D-801F-4CDC-8E69-E223CA42EEAB_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/38E3F740-DF95-4D23-B3D0-8BB08AF7747C_1_105_c-768x446.jpeg\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/6AF8A77E-2355-4286-8808-6BFC3558D9F5_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/9C9F0BA4-F8D7-4C0E-B9B2-239893ABCB01_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/D1D8E4C7-0979-4DDE-8B56-6A3578EE5CBF_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/BE19489E-6272-4D62-BDEF-4467BED9657C_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/1B9F255C-D96E-4813-AB8F-90C1350B4720_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/D6C552FF-2708-4672-B00E-C50CB70A20C6_1_105_c-768x446.jpeg\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/5EC487BF-1671-4C66-AA70-E7C718286708_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/79DF30D1-5394-4D3F-ADE0-4BE0BC7017C3_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/2702F320-8EB4-4025-9EA9-49E66847F15C_1_105_c-1024x446.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><li class=\"grid-item\" data-copyright=\"\"><span class=\"handcraft-image-container\"><img decoding=\"async\" src=\"https:\/\/www.ultlabamsterdam.nl\/wp-content\/uploads\/sites\/5\/2026\/04\/Scherm\u00adafbeelding-2026-04-24-om-10.01.00-997x446.png\" sizes=\"(max-width: 997px) 100vw, 997px\" alt=\"\" class=\"desktop\" \/><\/span><\/li><\/ul><\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"920\" data-end=\"1132\"><strong data-start=\"920\" data-end=\"945\">What this week shows:<\/strong><br data-start=\"945\" data-end=\"948\" \/>\ud83d\udc49 Learning doesn\u2019t only happen in the classroom, but in the city itself<br data-start=\"1020\" data-end=\"1023\" \/>\ud83d\udc49 Students work on real challenges, with real people<br data-start=\"1076\" data-end=\"1079\" \/>\ud83d\udc49 Small interventions can create meaningful impact<\/p>\n<p data-start=\"1134\" data-end=\"1331\">As a city lab, we collaborate with residents, partners and students to shape the future of the city. Not by working <em data-start=\"1250\" data-end=\"1254\">on<\/em> the neighbourhood, but <em data-start=\"1278\" data-end=\"1284\">with<\/em> it \u2014 through co-creation and shared ownership.<\/p>\n<p data-start=\"1333\" data-end=\"1432\">\ud83c\udfa5 Curious to see what this looks like? <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7453350329099780096\">Watch the aftermovie<\/a> and experience the energy of the week.<\/p>\n<p data-start=\"1434\" data-end=\"1549\">Interested in collaborating with the lab or contributing to projects in Amsterdam North? <a href=\"https:\/\/www.ultlabamsterdam.nl\/en\/contact-us\/\">Feel free to get in touch.<\/a><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute;left: 916px;top: 408.172px\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] The highlight? Last week, the Urban Leisure &amp; Tourism Lab Amsterdam was fully dedicated to experimenting, making and connecting. During the Focus Week, our students worked intensively on concepts that contribute to a&#8230;<\/p>\n","protected":false},"author":37,"featured_media":5376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[699],"class_list":["post-5434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Focus Week ULT Lab Amsterdam: from idea to impact in the heart of Amsterdam North - Urban Leisure &amp; Tourism Lab Amsterdam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ultlabamsterdam.nl\/en\/2026\/04\/24\/focusweek-ult-lab-amsterdam-van-idee-naar-impact-in-het-hart-van-amsterdam-noord\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus Week ULT Lab Amsterdam: from idea to impact in the heart of Amsterdam North - Urban Leisure &amp; Tourism Lab Amsterdam\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] The highlight? 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